Sociedad

A social club, barbershop and lifestyle boutique in Mexico City. A man´s third house. The space to talk, relax, play poker, backgammon, hangout, network, for the man who's making something for themselfs.

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Concept.

The Fancy Rockstar.

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Logo.

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The icon.
the thunderbolt as the icon to reflect the manliness on pair with a classy lifestyle.

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Lifestyle Photography.

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Facebook guideline management.
Showing each member of the club, writing about them, who they are, their profession, their hobbies to fully embrace the concept of #SomosSociedad (#WeAreSociety)

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David Rubio, a member of the club.

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Lomelyon Strategy & Branding Studio

Client: Sociedad Club
Range of work: Branding, Art direction, account manager & applications. 
Photos: Alejandro Lomelin

2015~ Mexico City, Mexico