Sociedad A social club, barbershop and lifestyle boutique in Mexico City. A man´s third house. The space to talk, relax, play poker, backgammon, hangout, network, for the man who's making something for themselfs.   .
Concept. The Fancy Rockstar. .
Computer screen displaying graphic design software with a design of a lightning bolt and crown, highlighted with green point markers.
Logo. .
The icon. the thunderbolt as the icon to reflect the manliness on pair with a classy lifestyle. .
Business cards with blue polka dot and white design in a glass container, set on a green table with wooden chopsticks and a blurred background.
Lifestyle Photography. .
Facebook guideline management. Showing each member of the club, writing about them, who they are, their profession, their hobbies to fully embrace the concept of #SomosSociedad (#WeAreSociety) .
David Rubio, a member of the club. .
A bottle of Appleton Estate Jamaica Rum in a backgammon game setup, with playing pieces, a deck of cards featuring the ace of spades, and a black leather object on a wooden surface.
Young man sitting on a wooden rooftop with a pair of blue leather shoes on a box beside him, city skyline in the background.
Person holding a black leather cup above a blue polka dot cloth with dominoes displaying Kings and Queens, outdoors with plants in the background.
Close-up of a straight razor and a barber care tool with #BarberCare written below.
Lomelyon Strategy & Branding Studio Client: Sociedad Club Range of work: Branding, Art direction, account manager & applications.  Photos: Alejandro Lomelin 2015~ Mexico City, Mexico
A blue lightning bolt with the text 'Thanks for watching!' beneath it.