. Milenio Racing A car shop boutique based in Mexico City specialized in tires, car wheels, accesories & performance. .
Concept. Performance & Quality boutique. .
The quality of their products and service is what diferentiates from others. .
Logo. .
Logo for Milenio Racing superimposed on a black-and-white photo of a white Volkswagen car inside a garage.
The logo by itself reflects status and performance... a turismo iconic design. .
Logo applications. .
A person shopping for tires and wheels at an auto parts store. The store displays tires, wheels, and car tools.
The image features a grayscale background with multiple cars and the words "Illantas Rines Performance" displayed prominently in the foreground, separated by blue dots.
Close-up of a person wearing a gray shirt with a button and an IR lanyard around their neck.
Typography. .
Color. .
Texture & gradients. .
A Miltono Racing card on a car tire with text 'Llantas, Rines, Performance'
Business cards.
Business Cards. .
Social Media. .
Poster design. .
Close-up of two black shirts with the Millennium Racing logo embroidered on the chest area.
Multiple applications. .
3D logo, set in the frontal facade. .
The boutique.
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Flags & applications.     . Lomelyon Strategy & Branding Studio Client: Rodrigo Fernandez Range of work: Branding, Exterior design, Art direction & applications.  Photo: Alejandro Lomelin, Rodrigo Fernandez Facade design
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