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  Millennials     Unpredictable behavior  They are like emotional roller coasters For this generation, early twenties are a time to move around, try different things and date different people. This need for stimulation and instant gratification is al
  Packaging & key visual design.    Danup is a product for young people in need of new attractive and adapted products for them, that´s the reason i created this millennial proposal for the brand.    .
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 The tag lines were design to be a small raps, irreverent riddles with mexican slangs in reference with each flavor.  .
 Campaign development.      .     Only the strawberry flavor packaging developed by me at Walter Landor & Associates and it is of intelectual property of Landor.  All of the concept and development was made by me.     Thanks.   .

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