Millennials Unpredictable behavior They are like emotional roller coasters For this generation, early twenties are a time to move around, try different things and date different people. This need for stimulation and instant gratification is al

Millennials


Unpredictable behavior
They are like emotional roller coasters For this generation, early twenties are a time to move around, try different things and date different people. This need for stimulation and instant gratification is also translated in consumer behavior.

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The values that resonate the most in this segment are much more introspective or social than previous generations.

Happiness - Pasion - Diversity - Discovery

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Packaging & key visual design. Danup is a product for young people in need of new attractive and adapted products for them, that´s the reason i created this millennial proposal for the brand. .

Packaging & key visual design.

Danup is a product for young people in need of new attractive and adapted products for them, that´s the reason i created this millennial proposal for the brand.

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Screen Shot 2015-06-18 at 11.05.33 AM.png
Screen Shot 2015-12-04 at 11.00.43 AM.png
The tag lines were design to be a small raps, irreverent riddles with mexican slangs in reference with each flavor. .

The tag lines were design to be a small raps, irreverent riddles with mexican slangs in reference with each flavor.

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Campaign development.    . Only the strawberry flavor packaging developed by me at Walter Landor & Associates and it is of intelectual property of Landor. All of the concept and development was made by me. Thanks. .

Campaign development. 

 

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Only the strawberry flavor packaging developed by me at Walter Landor & Associates and it is of intelectual property of Landor.
All of the concept and development was made by me.

Thanks.

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Millennials Unpredictable behavior They are like emotional roller coasters For this generation, early twenties are a time to move around, try different things and date different people. This need for stimulation and instant gratification is al
Packaging & key visual design. Danup is a product for young people in need of new attractive and adapted products for them, that´s the reason i created this millennial proposal for the brand. .
Screen Shot 2015-06-18 at 11.05.33 AM.png
Screen Shot 2015-12-04 at 11.00.43 AM.png
The tag lines were design to be a small raps, irreverent riddles with mexican slangs in reference with each flavor. .
Campaign development.    . Only the strawberry flavor packaging developed by me at Walter Landor & Associates and it is of intelectual property of Landor. All of the concept and development was made by me. Thanks. .