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Designing La Verde Villa
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La Verde Villa
A vegan house established in the south of Mexico City, a place dedicated to kitchen, workshops and the selling of organic products.
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Concept
Benefits
It is my place to learn, cooking or eating vegan, rich and healthy.
Insight
I want to learn to cook a rich, healthy and vegan choice. The artesanal activity to share with.
RTB
- It is also my kitchen, my space.
- Im learning a rich and healthy option.
- Cook and work with vegan food.
- Quality products.
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Logotype.
The slogan.
"Tu cocina vegana" which translates to "Your vegan kitchen", a constant reminder that La Verde Villa is their place to cook, their kitchen, their friends, their products, their Villa!
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Logo and imagotype.
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Water color painted fruits and vegetables as support graphics.
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Applications.
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Business cards.
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Bag design.
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Apron design.
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Social media graphics.
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The application of blacks boards, carton and wood represents it's core aesthetic unifying the primary concept, Artesanal kitchen & workshops.
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Icon adaptation.
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Business cards
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Business cards & flyers.
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Poster design.
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Prints
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The workshop.
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Lomelyon Strategy & Branding Studio
Client: Diego Meléndez
Range of work: Branding, Art direction & applications.
Photo: Alejandro Lomelin
Illustrations: Alejandro Lomelin
2015~ Mexico City, Mexico
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